How and Why Should You Boost Email Response Rates - A Guide
How and Why Should You Boost Email Response Rates - A Guide
Blog Article
A few years ago, I went to watch a movie in a theater. And even though it was an above-average movie, the theater was quite empty. And I started wondering that the only way to measure the success of this movie would be through its audience's response, not the storyline or anything.
One thought led to another, and I started to think about how important response rate is as a metric to measure success. Ever since then, I make sure to calculate my email’s response rate after every campaign.
What Is Email Response Rate?
Email response rate is the percentage of response an email receives. These responses can be in the form of product reviews, purchases, feedback, basic replies etc.
How do you calculate the email response rate?
People often make the common mistake of calculating the email response rate by dividing it by the number of emails sent. But the right Italy Email Database way to calculate it is by dividing the number of email responses by the number of emails delivered and then multiplying it by 100.
Notice how the equation has the word delivered and not sent because you should only consider the emails that reached your subscriber's inbox while measuring email response rate.
How is a response rate different from a completion rate?
Now let's talk about another common confusion.
There’s a fine difference between a completion rate and a response rate. A response rate refers to the average number of responses or interactions submitted. In contrast, the completion rate means the rate of complete answers or responses submitted.
For instance, if you send a questionnaire to your subscriber, and they submit it without answering all the questions, it can be considered among response rates. On the flip side, if they complete the review form and submit the answers, it will be regarded as among the completion rates.
Why Should You Track Email Response Rate?
Why do you need to calculate your email’s response rate?
If you’re like me and like doing a thorough cost-benefit analysis before doing any task, then you must consider the pros of measuring email response rates. So, let’s review them together.
For starters, the email response rate enables you to understand your subscribers better. For example, if you received more responses Purchase Email Leads on emails that had promotional discounts, you can conclude that your subscribers like receiving emails with promotional discounts.
Plus, email response rates help you find out which of your email marketing strategies works best. For instance, if your segmented email campaigns performed better than those that weren't segmented, you’ll understand that you need to segment your emails in the future.
Understanding which email marketing strategy works better and what kind of emails your subscribers want to receive will automatically give you a good email response rate.
Now, these reasons should be enough to convince you to start adding email response rates to your KPIs to measure your campaign’s success. And we’re pretty sure that you are convinced. So, let’s discuss some actionable steps to improve your email response rates.
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